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Achieve your 2018 marketing goals with these tips and trending promotional products

Writer's picture: CarmenCarmen

Best promotional items, 2018 style

Let’s take a look at the emerging trends in promotional products. What are likely to be the best promotional items in 2018? Here are some inspiring ideas to fire up your marketing in the coming year.


Tech is king, and wireless is best



Connection is the name of the game, and you can help your customers power up in a pinch. In the coming year, custom tech accessories will likely be a must-have. Technology has been steadily climbing in the promotional products realm since 2014. In 2017, tech accessories focused on keeping them charged up, so power banks were incredibly popular. This trend is expected to grow even more in 2018.

But here’s what’s new: wireless charging options are ready to energize the marketing scene. People want to be connected 24/7, so battery power has become a hot commodity. And with the new wireless technology emerging in custom promotional products, it’s easier than ever to get your customers reaching for something powerful—your brand!

A wave of wireless charging options is looming in 2018, along with new designs and innovations. The tech accessory field is innovative and ever-changing, so getting in ahead of the field puts you in the driver’s seat, whether at trade shows, for employee appreciation or at events. When considering your promotional products budget, you may want to take a closer look at power banks, car chargers and bags with charging cables innovatively incorporated into the design.

There are many directions you can go with tech accessories. In the United States alone, the cell phone accessory industry is worth $63 billion. We’re talking about accessories—not the phones themselves. In addition, depending on your brand and promotion, going beyond function to try something fun, like cell phone charms and bedazzled carrying options, can set your brand apart. With no shortage of options, you’re sure to find promotional products that fit your campaign, brand, special event or fundraiser. And don’t forget the earbuds; this perennial favorite is useful for just about everyone.


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